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Magellan Teams with ReSource Group Canada to Expand Presence in Canada GPS Market in Canada Expected to Gross Nearly $260M in 2008 Toronto, Ontario, June 24, 2008 – Magellan, the fastest-growing GPS brand in the world, today announced it has teamed with ReSource Group Canada, a sales and marketing firm, to strengthen and expand sales support to retailers and distributors across Canada. “Portable auto navigation continues to experience incredible growth and Magellan recognizes the need to expand our presence in Canada. We are committed to the growing Canadian market and have selected ReSource Group Canada as our partner due to its extensive knowledge of the retail market and established relationships,” said Chris Jensen, Magellan's director of sales for Canada. “The sales team is focused on service and account management, which is crucial for our continued success in this important market.” According to Canalys, more than 80,000 PNDs shipped last quarter in Canada. Magellan and ReSource Group Canada plan to substantially enhance Magellan's nearly 37 percent market share by building strategic partnerships with quality retailers and placing a heightened emphasis on channel management. “We are excited to join forces with one of the leading GPS companies in the world,” said Claus Lenk, president and founder of ReSource Group Canada. “We are impressed by Magellan's cutting-edge products and its commitment to the Canadian market. We are confident that our sales teams across Canada will provide the service and support needed to manage Magellan's sales growth in this market.” :: more information about Magellan :: back to the news overview |
