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  Mizco Names Curve Distribution Services as Exclusive Canadian Distributor for Its I-Essentials and Cellular Innovations Product Lines

Agreement marks major expansion of Mizco’s North American product marketing programs.

AVENEL, NEW JERSEY September 17, 2010
– With its United States market sales now doubling every three years, Mizco International (www.mizco.com) today announced an exclusive Canadian distribution agreement with Curve Distribution Services (www.curvedistribution.com) for its entire line of iEssentials and Cellular Innovations mobile technology accessory products. According to Sam Mizrahi, Executive Vice President of Mizco International, the agreement marks a major step forward in the company’s drive to significantly expand sales throughout Canada. The agreement is effective immediately.

“For most of the last 20 years, we have focused our efforts on building out our core United States customer base,” Mizrahi explained today. “And, while we certainly have new goals and objectives to realize here in our home market, it is time that we take the next step forward in our North American marketing plan. This agreement with Curve Distribution Services will help us to significantly and quickly penetrate the entire Canadian market with our iEssentials and Cellular Innovations product lines. With this agreement, Canadian retailers will now be able to offer their customers a combined product line that exceeds more than 1,000 individual SKUs!”

Headquartered in Calgary, Alberta, Canada, Curve Distribution Services is a full service sales strategy, distribution, and logistics planning and support company that meets the needs of a variety of consumer electronics accessory manufacturers in the following product categories: cellular, BlackBerry and smartphones, iPod and related Apple products, headphones, cases for all types of electronic devices, and Bluetooth products.

“We believe that the combination of the iEssentials and Cellular Innovations brand reputations coupled with our strong network of independent and chain retailers will generate immediate and significant sales results,” said Bob Duszynski, Sales Director of Curve Distribution Services. “With this agreement, Canadian consumers will now be able to purchase an entirely new range of mobile technology accessories that break new ground in price and performance value. We view this exclusive distribution agreement with Mizco as a true ‘game changer’ that will have a profound impact on the entire Canadian electronic accessory market.”

Further strengthening the impact of the distribution agreement announced today is the fact that Curve Distribution Services last year announced a strategic alliance with ReSource Group Canada (www.resourcegroupcanada.com). ReSource Group Canada, founded in 1994 by Claus Lenk, is a sales and marketing agency focused on the consumer electronics industry. The firm has grown to become Canada's only national consumer electronics sales agency with 18 sales representatives across the country.

Since 1990 Cellular Innovations has been a premier supplier of accessories to the wireless industry. With over 500 products, ranging from its Talk2 Bluetooth headsets to chargers and mobile phone cases, Cellular Innovations is the number one source for every mobile phone accessory needs. iEssentials creates smart, simple and stylish products that get the most out of technology - at home or on-the-go. iEssential products range from computer accessories and media cards to iPod accessories and executive gifts.

About Mizco International
Headquartered in Avenel, New Jersey, Mizco International (www.mizco.com)
is one of the world's fastest growing suppliers of mobile phone headsets
and accessories, as well as imaging and iPhone power solutions. Founded
in 1990, Mizco markets products under the Cellular Innovations,
DIGIPOWER, iEssentials and Travelocity brands. The company currently
offers more than 1,000 products through a global dealer network. For
more information on Mizco and its product offerings call 1.800.266.4026
or visit www.mizco.com.


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